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Database ID	561
Title	"Some convincing arguments to pass back to nervous customers": the role of the tobacco retailer in the Australian tobacco industry's smoker reassurance campaign 1950-1978.
Description	Background: Epidemiological studies and reports on smoking and health published in the 1950s and 1960s threatened the tobacco industry worldwide, which acted to reassure smokers and counteract mounting evidence that smoking posed a serious risk to smokers' health. Objective: To document the use of tobacco retailers (1) as a conduit to pass messages of reassurance onto smokers, and (2) to recruit youth and women into smoking.
Status	Archived
Researchers	Simon Chapman A Tofler
Keywords	smoking; tobacco industry; youth; women;
Methodology	Review of an extensive collection of Austalian tobacco retail trade journals (1950-1978) for articles consistent with the industry's efforts to counter messages about smoking and health and how to attract non-smokers, particularly youth and women.
Institution	University of Sydney. School of Public Health
Funding institutions	National Health and Medical Research Council
Start Date	01-2001
End Date	12-2003
Publications	Tofler, A & Chapman, S (2003) "Some convincing arguments to pass back to nervous customers": the role of the tobacco retailer in the Australian tobacco industry's smoker reassurance campaign 1950-1978, Tobacco Control, vol. 12 supp. 3, pp. iii7-iii12    http://tc.bmjjournals.com/content/vol12/suppl_3/
Contact	Name  Simon Chapman Phone  (02) 9351 5023 Fax  (02) 9351 7420
Indexed	Smoking and tobacco -> Tobacco industry (35) Demographic and social issues -> Age groups -> Youth (221) Epidemiology, consumption and prevalence (315) Geographic regions -> Australia -> New South Wales (357)

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